Public awareness and advocacy lay the foundation for successful conservation by fostering a more informed, engaged and supportive society. Our event calendar and ongoing activities include Freshwater Dolphin Day, Earth Hour 2025, International Vulture Awareness Day and much more.

• Increased Understanding: Raising public awareness helps people understand the importance of biodiversity, environmental protection and sustainable practices. When communities are informed, they are more likely to support conservation efforts and adopt environmentally-friendly behaviours.

• Community Engagement: Many conservation initiatives rely on the active participation of local communities. Public awareness campaigns empower these communities to take part in safeguarding their natural resources, which is critical for long-term success.

• Influencing Policy: Advocacy plays a vital role in shaping policies that support conservation goals. Engaging with policymakers and the general public creates momentum for legislative changes that protect wildlife and ecosystems.

• Mobilizing Support: Effective public awareness campaigns can inspire action, from grassroots movements to global support, helping WWF secure funding, volunteers and partnerships crucial for executing projects.

• Behavioural Change: Advocacy and awareness efforts aim to shift mindsets and promote sustainable behaviours. This is particularly important in addressing environmental issues like deforestation, pollution and wildlife trafficking, where individual and collective actions have a significant impact.

• Amplifying WWF's Impact: By raising awareness and advocating for change, WWF can extend its influence beyond its direct conservation activities, fostering a broader environmental movement that aligns with its mission.