Consultant for Behavior Change assessment in Kratie Province of the Mekong Flooded Forest (MFF) Landscape | WWF
Consultant for Behavior Change assessment in Kratie Province of the Mekong Flooded Forest (MFF) Landscape

Posted on 10 February 2021

Kratie, Cambodia
From its origins as a small group of committed wildlife enthusiasts, WWF has grown into one of the world’s largest and most respected independent conservation organizations supported by 5 million people and active in over 100 countries on five continents.
WWF-Greater Mekong on the ground in Cambodia, Laos, Myanmar, Thailand, and Vietnam is working to conserve the region’s biodiversity and build a secure and sustainable future for people and wildlife. WWF has a long history of engagement in the Greater Mekong.
WWF’s mission in Cambodia is to ensure that there will be strong participation and support from all people to conserve the country’s rich biological diversity. The WWF-Cambodia Conservation Programmed that started more than 10 years ago is implemented in two landscapes – Eastern Plains Landscape (EPL) and Mekong Flooded Forest (MFF) Landscape and built over the following five thematises of interventions: (1) Community engagement, (2) Protected Area and Law Enforcement, (3) Biodiversity and Research, (4) Private Sector Engagement, and (5) Public sector engagement..
The theory of change behind this approach is that communities will reduce their impact on conservation targets as a result of alternative activities in which communities are able to generate income that offset from over-exploitation of the resources. In addition, WWF-Cambodia has educated and raised the awareness of communities through outreach activities to improve their understanding of the importance of the biodiversity, environment, ecosystem services that are essential for people, plants, and animals’ living. And the ultimate goal is to influence the communities' behavioural change to pro-conservation and sustainably use resources.  
The MFF outreach activities such as nigh-show, campaign, key events (Freshwater dolphin’s day and tree ordinations), meeting workshop, providing educational and awareness-raising materials and resources are intuitive and often default behaviour change strategies in MFF.  WWF is pro-actively seeking an understanding of the impact on people of what we are doing. Therefore, WWF is seeking a qualified individual/team to support the MFF team to understand the behaviour change (the knowledge, attitudes, and practices) of communities towards key concerns such as bush meat consumption, illegal wildlife trade, illegal logging, and illegal fishing specifically in the MFF.
WWF-Cambodia has an exciting opportunity for the right group/person interested in being part of a team conserving biodiversity in Cambodia. We are seeking one qualified consultant to fill the position of Behaviour Change Assessment Based in Phnom Penh and travel to the Kratie (MFF) office and community sites.

Expected Deliverable:
To be carried out 35 days (15 March to 30 April 2021) include Desk Reviews, In-Depth Interviews, Focus Group Discussion, Data collection, Report Writing and Presentation.
 Service Objectives:
  1. To understand existing knowledge and perception of communities towards relevant laws (Fisheries, Forestry, and Protected Areas), biodiversity conservation, eco-system services, and environment including climate change and waste management
  2. To provide information about behavioural change drivers (positive influencers and hinders) on illegal activities (logging, fishing, wildlife trade) and bush meat consumption
  3. To develop outreach and education strategy including approaches and tools with recommendation of outreach and education curriculum, Information, Education, Communication (IEC) materials, and Monitoring &Evaluation tools by reviewing existing approaches of the outreach sub-thematic and in response to the survey finding
Required Expertise and Qualification: 
Knowledge/Expertise: At least a bachelor degree (preferred Master Degree) in social studies, Education, NRM management, rural development, research, or other related fields
  • Consultant(s) with relevant technical knowledge,
skills, and extensive work experience in Designing education and outreach strategy including approaches, tools, materials, training modules, and social media as well as M&E.
  • 10-year experiences in research especially in the field of Outreach, Awareness raising, Education, and behaviour change.
  • Proven experience in conducting similar training particularly for I/NGOs employees
Skills and Abilities:
  • Good facilitation skill and able to accommodate different view of participants, understanding and experience
  • Strong analytical skills
  • Excellent writing and reporting skills
  • High English proficiency
How to apply:
The interested consultant is invited to submit a Proposal (an estimation of sample size. Preferred participatory research methodologies include Communities and Local Authorities interview with Curriculum Vitae for consideration.
For detailed TOR please visit or
The interested consultant shall email to  with the subject:  Behaviour Change assessment in Kratie Province of the Mekong Flooded Forest (MFF) Landscape or #21, Street 322, Sangkat Beng Keng Kang I, Khan Chamkar Morn, Phnom Penh.

Applicants will be reviewed on a rolling basis with a deadline of 28 February 2021. 

WWF is an equal opportunity employer and committed to having a diverse workforce. 

Women and people with a disability are strongly recommended to apply.